After a quick scan, it appears that about 10% of the posts on the UNF Facebook page feature President Szymanski, often with his wife. What is the strategy behind featuring the president so heavily on this platform?
Answered by Eric Bruder, VP of Marketing and Communication
I want to thank the faculty for this question. We do not have any set objectives on how often we highlight the President and First Lady through social media. Nor are these highlights part of a larger marketing strategy. However, we have featured them more often during the pandemic. We believe highlighting the face of the administration is extremely important and reassuring during these challenging times. We have also noticed that adding the First Lady to these posts increases engagement. The best way to truly judge these posts is to look at total engagement (likes, comments, shares). When looking back at the last 20 Facebook posts as of 11/1/2020, the two President/First Lady posts were among the highest in total engagement (#3 & #4 ranked of last 20).